Tuesday, January 4, 2011

It's 'do the dew' for Salman Khan!

Bollywood superstar has been roped in to drive forward the brand's philosophy of 'Darr Ke Aage Jeet Hai'.
PepsiCo India, appointed Bollywood superstar Salman Khan as the brand ambassador for its popular drink Mountain Dew. Interestingly, this is the first time that a brand ambassador has been appointed for Mountain Dew.
Deepika Warrier, Marketing Director, Pepsico Beverages said, "Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding."
"I love the high-action imagery of Mountain Dew and more importantly the fact that it's not mindless action but there is a message at its core DARR KE AAGE JEET HAI. I am looking forward to working with them", said, Salman Khan.
Read more: It's 'do the dew' for Salman Khan! - The Times of India http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Its-do-the-dew-for-Salman-Khan/articleshow/7190958.cms#ixzz1A4b6uTug

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