As there is a very thin line that separates investigative coverage from unfounded vilification, media houses readily sacrifice truth and objectivity to grab maximum publicity and viewership. In many cases, need for sensationalism forces media to create media hype by coining highly outrageous and absurd slogans. Terms like 'Ketchup Colonel,' 'Booze Brigadier' and 'Frisky General' are decidedly unfair and derogatory.
Military leadership is very conscious of its public standing and highly sensitive to unfair character-assassination. Undoubtedly, there are some black sheep and they must be given exemplary punishment.